Any number of news writers have convinced
themselves that they can’t write unless they have
their lead. As long as they labor under that
conviction, they handicap themselves.
They struggle and sweat to come up with that
perfectly polished first sentence. They waste
time and effort that would be better spent
getting on with the story—or in planning the
story. In many cases, they neglect the planning
and con themselves into believing that the story
will fall into place once they have the
lead.
The lead is important, indeed, vital, but it
should be a worry you can deal with later. It
shouldn’t be a yawning pit keeping you from
beginning to write.
In his splendid new book,
A Writer’s
Coach, Jack Hart suggests a good method for
dealing with the lead barrier. Write a theme
statement, he says, and simply start writing from
the theme.
It is excellent advice. You should write a theme
statement—one sentence giving the gist of the
story or article—in any case. Sometimes you will
find that the unadorned theme sentence makes a
perfectly serviceable lead. Sometimes you will
come up with a better lead later. Either way, the
theme statement has served its purpose.
Unless you are truly a rare exception, you can
teach yourself to write without having the lead.
You can learn to see a story or article in parts
and start at any part. To do that, though, you
must learn to plan the writing. The plan need not
be elaborate—a simple list may do.
Once you free yourself from the belief that you
can’t write without a lead, you will be a more
versatile and more supple writer.
Think of how a movie is made. The director shoots
the movie in scenes, but the scenes are not
necessarily in sequence. The opening scene may be
shot at any point in the process. After the
shooting is done, the scenes are put together in
the proper sequence to tell a story.
You can do the same thing in writing.
For reporters, especially, the ability to write
part of the story has practical benefits. For
example, when I was a city editor of a newspaper,
I planned election-day coverage to be as painless
as possible. I assigned stories to reporters and
gave them deadlines and lengths. And I required
them to write the bulk of their stories in
advance.
Election night can be chaotic. Reporters want to
wait till the last minute to get the latest news,
but they must meet deadline. It makes no sense
for a reporter who has a midnight deadline to
wait until 11:45 to start writing his entire
story. If he has most of it already written, it
is easy to put a top on the piece and send it to
the desk.
The material written in advance can include a
recap of the campaign, background material on the
candidates, a review of the issues, and more.
Almost all of this can be cut as necessary if the
reporter gets lucky and has time to write fresh
material. If he has to go right down to the wire,
though, having most of a story in hand relieves
him of a lot of pressure.
With an election, you can anticipate the possible
outcomes. Someone will emerge as the leader. Or
the race will be too tight to call at press time.
Or the vote counting may be fouled up and no one
has a clue. Whatever the case, you can sum it up
in minutes and stick a short top on your prepared
story. You can always write a better story for
the next edition or the following day’s
paper.
Many other situations also call for writing
before you know your lead. If you’re covering a
major trial, for example, you should start
writing your story while the jury is still out.
It would be silly to wait until the verdict came
in to start.
Sports stories, of course, are obvious candidates
for writing before you know what the lead will
be.
Writing coach Steve Buttry, who is now director
of tailored programs at the American Press
Institute, takes the idea a step further. Steve
says you should start writing from the beginning,
when the story is still at the idea stage, and
continue to write in bits in spare moments as you
are gathering your material. You might, for
example, write a couple of paragraphs after you
interview someone. Steve makes good sense. You
can read his
article here.
The benefits of writing as you report are
several. You will save time, because some of the
writing will be done earlier. The writing will
help you clarify your thinking, pointing you to
what
else you need for your story.
And it will help you get rid of the crippling
notion that you can’t write until you have a lead
and everything is all tied up in pretty ribbon.